Have you ever noticed that when you decide to buy a certain car, suddenly you see that model everywhere? Or when you set a goal, opportunities connected to it begin to show up more often? This isn’t coincidence. It’s the work of a small but powerful part of your brain: the Reticular Activating System (RAS).
What is the Reticular Activating System?
The RAS is a network of neurons located in your brainstem. Think of it as your brain’s filtering system. Out of the millions of pieces of information your senses receive every second, your RAS decides what’s important enough to notice, and what to ignore.
Without it, you’d be overwhelmed by constant noise and detail. With it, your mind can focus on the signals that align with your priorities.
Why the RAS Matters for Money and Success
Your RAS is trained by your beliefs, focus, and goals. If you constantly think, “I’ll never get ahead financially,” your RAS will filter the world in a way that proves you right—it will spotlight bills, setbacks, and missed opportunities.
But if you give it a crystal-clear command, like “I am building a business that generates $250,000 a year,” your RAS starts scanning your environment for ideas, contacts, and opportunities that align with that outcome.
What you tell your brain to look for, it finds.
Self-Hypnosis and the RAS
Hypnosis works beautifully with the RAS because it installs precise suggestions into your subconscious. When you visualize yourself living your ultimate financial life—your dream house, your investments, your freedom, the subconscious and the RAS treat that image as a priority.
Your brain begins to act as if the goal is already real, pulling resources, ideas, and energy to help make it happen.
How to Train Your RAS for Wealth
Here are four ways to tune your RAS to focus on abundance, success, and opportunity:
Set Clear Financial Goals
Write them down in detail. Vague goals create vague results. Specific numbers and timelines give your RAS a clear signal.
Visualize Daily
Spend 2–3 minutes each morning picturing your desired outcome. See it vividly, as if it’s already yours.
Affirmations & Hypnotic Language
Repeat statements like: “Every day I notice opportunities to grow my income.” This directs your subconscious filter.
Surround Yourself with Reinforcements
Place vision boards, money maps, or symbolic reminders in your environment. Your RAS will constantly re-focus on them.
The Outcome
When your RAS is tuned to wealth and success, opportunities that once seemed invisible begin to appear. A conversation, a post you scroll past, an idea you normally dismiss, all of these can suddenly stand out as stepping stones toward your financial vision.
Final Thought
The Reticular Activating System is proof that your brain is wired to follow your lead. When you give it clear commands, it doesn’t just change what you notice,it changes what you create.
So, ask yourself: What instructions am I giving my RAS today?